Emily Castel Joins Colossal Biosciences as CMO to Elevate De-Extinction Efforts

by jess.house@todosdigital.com
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Emily Castel, known for her significant impact in Hollywood’s marketing scene with roles at Legendary Entertainment and Teton Ridge, is taking on the role of Chief Marketing Officer at Colossal Biosciences. Her mission is to leverage her extensive experience in global entertainment and consumer brands to amplify Colossal’s pioneering work in de-extinction and conservation. Having achieved unicorn status through a notable Series B funding, Colossal Biosciences is making strides in the scientific community with its ambitious projects to bring back species like the woolly mammoth, dodo bird, and Tasmanian tiger.

CEO Ben Lamm praised Castel’s unparalleled expertise in brand and franchise marketing, confident in her ability to broaden the company’s reach and impact. Castel’s illustrious career includes creating dynamic marketing strategies for major entertainment properties and successfully overseeing significant launches and franchise developments. At Colossal, she aims to intertwine innovation with entertainment to inspire global communities toward supporting de-extinction and conservation efforts.

Since its inception, Colossal has secured $225 million in funding, spearheaded by founders Ben Lamm and George Church, Ph.D., with the goal of not only reviving extinct species but also protecting endangered ones and restoring critical ecosystems. Castel, alongside a growing team of brand and consumer experts, is set to steer Colossal towards becoming a leading force in the intersection of science, conservation, and public engagement.

Original article written by: Dallas Innovates

Emily Castel, known for her significant impact in Hollywood’s marketing scene with roles at Legendary Entertainment and Teton Ridge, is taking on the role of Chief Marketing Officer at Colossal Biosciences. Her mission is to leverage her extensive experience in global entertainment and consumer brands to amplify Colossal’s pioneering work in de-extinction and conservation. Having achieved unicorn status through a notable Series B funding, Colossal Biosciences is making strides in the scientific community with its ambitious projects to bring back species like the woolly mammoth, dodo bird, and Tasmanian tiger.

CEO Ben Lamm praised Castel’s unparalleled expertise in brand and franchise marketing, confident in her ability to broaden the company’s reach and impact. Castel’s illustrious career includes creating dynamic marketing strategies for major entertainment properties and successfully overseeing significant launches and franchise developments. At Colossal, she aims to intertwine innovation with entertainment to inspire global communities toward supporting de-extinction and conservation efforts.

Since its inception, Colossal has secured $225 million in funding, spearheaded by founders Ben Lamm and George Church, Ph.D., with the goal of not only reviving extinct species but also protecting endangered ones and restoring critical ecosystems. Castel, alongside a growing team of brand and consumer experts, is set to steer Colossal towards becoming a leading force in the intersection of science, conservation, and public engagement.


Original article written by: Dallas Innovates

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